در اینجا شروع به نوشتن کنید… But most people remain in touch with sports by watching television coverage of national and international events.The longer duration of soccer action, similar to what happens in Europe and the US, will definitely consolidate the fan base, aiding the industry in more value creation, Marya said.According to US-based International Licensing Industry Merchandisers Association (LIMA) data, sports is one of the largest areas of licensing globally and generated 25.3 billion of retail sales, or 9. It is a legal process where a brand owner allows other businesses to use the brand for promoting their own products in the market.These foreign brands, which are very old, say 100 years, create aspirations among Indian consumers through their dynamic programmes.He said assuming the continued growth of the licensing business overall, it is logical to assume that sports licensing will also grow, probably faster than the overall market. For instance, in the World Cup, FIFA or the participating teams are the licensors which can lend their respective brands to the licensees for coming up with souvenirs like, say, t-shirts. Johri, Director, Bradford License India, which works with over 80-odd brands, including Manchester City, said the foreign clubs, leagues and brands have well-charted licensing programmes. Real Madrid, FIFA World Cup, Manchester United and FC Barcelona have sizable licensing programmes in India and many European league clubs are waiting to enter the market, he said.According to results of the LIMA Annual Global Licensing Survey, licensed sports products in India accounted for 18 million retail sales in 2016.Brand licensing is basically renting the brand to an industry manufacturer or retailer. In India, however, it plays a much smaller role.
The figure constitutes 1.6 per cent of the overall 262.The home-grown brands were unable to penetrate the domestic markets on expected lines because brand owners mix up sponsorship and licensing.By Bappaditya ChatterjeeKolkata, Sep 27 (IANS) Indias sports licensing industry is betting big on the upcoming Under-17 World Cup as the mega event is expected to benefit the sector by increasing and consolidating the soccer fan base, providing more opportunity to exploit brands, stakeholders said.However, till now foreign sports brands have an edge over home-grown brands in India. Such an enabling ecosystem will surely translate into more licensing License India Chairman Gaurav Marya told IANS. Events such as these generate sales of souvenirs within the host country.Usually, it is during our school and college days that we are associated with sports.9 billion of global retail sales of licensed merchandise in 2016.According to Marya, in India, while cricket has the biggest draw, football is far ahead of the curve on the licensing front.European football leagues across EPL, La Liga and the Bundesliga have fuelled this penchant towards sports merchandise among the youth in India.(Bappaditya Chatterjee can be contacted at [emailprotected])IANSbdc/ssp/vm/sacPost Badminton Rackets Manufacturers Source: Ians feed. Big events like the World Cup will further boost the aspirations, which will aid not only the overseas brands but also help home-grown sports brands to monetise, Johri told IANS.One of the drivers is a major event being held in the country, such as the Commonwealth Games or the U-17 World Cup.3 per cent of the 1.He said the Indian Super League (ISL) will start after the (October 6-28) World Cup, ensuring five to six months of soccer action in the country.
The Under-17 World Cup will bring the right spectators and trigger sporting activities at the school level in a bigger way.Echoing Marya, Chitra S. Its important that it focuses attention on the sport and the event itself, helping to build a new generation of players and fans, Brochstein said. Local teams or brands cannot differentiate between licences, which is a recurring business, and sponsorship, which is a source of quick money, an expert told IANS on condition of anonymity.4 billion sales of licenced goods in India in 2016, LIMAs Senior Vice President (Industry Relations and Information) Martin Brochstein told IANS in an e-mailed response.Remaining bullish on the jumbo soccer event, Pankaj Sikka, Chief Visionary and Brand Strategist for Invision Brand Consulting, which manages the brand of IPL franchise Kolkata Knight Riders, said that, apart from cricket and football, other sporting leagues like kabaddi, tennis, hockey and wrestling are also helping the overall sports licensing industry to increase its length and breadth.